MAKRIS GROUP × LOVR
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MAKRIS GROUP × LOVR
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A boulevard held between two towers. An arcade of shade and lit trees, kitchens whose warmth reaches the footpath, a queue for gelato that never quite dissolves. What people remember of Oracle Boulevard is atmosphere, and they remember it fondly.
What they cannot find is the street itself. No calendar, no voice, no address that appears in anyone's week until they are already standing on it. The bones are those of a precinct: a private road, offices above, apartments above those, and one of the city's busiest weekends passing its end every May. What has been absent is the practice that turns a row of good rooms into a place a person plans around.
The reference you named is the right one. James Street did not become a destination by accident of tenancy. It is a street with an owner who curates the mix, programs the year and speaks to the city in one voice, and it has been kept that way since 2010 by a single small office whose only work is the street. The Calile did the same thing vertically, and let one studio hold its language for eight years.
Neither borrowed the vocabulary of the mall, its sales, its signage, its seasons on a schedule. Both built a rhythm, a language and an archive, then let their tenants trade inside it. That practice, held for the boulevard beneath the identity now being made for it, is what we are proposing. What follows is what it is made of. Mark what interests you as you go.
A precinct is remembered by its dates. We would give the boulevard a year with a shape to it: a signature evening the coast comes to expect, whole street nights when the road closes and every kitchen comes out to meet it, collaborator dinners sold at the price of the room, the festival weekends Broadbeach already hosts claimed as the boulevard's own, and the long summer written as one season rather than forty six separate days.
Each moment is conceived, permitted, staged, dressed, photographed and sold, and each leaves behind the names of the people who came. The Twilight Table already belongs to you. It returns as the first of them.
The practice of the street, held monthly under your name. From the plan the year is written to, to the night the road closes, to the review answered before lunch.
Seven projects, one considered whole. Every enquiry, subscriber, registration and berth arriving in one place and written to under the name of the project it belongs to, in that project's own voice. A suburban centre keeps a note and a listing. The boulevard keeps its calendar and its list. Marina Mirage keeps buyers, guests and retailers warm across the years to opening.
Foot traffic is the objective, and so it becomes a number. A baseline drawn from what already exists, then a report each month, the same eight measures in the same order with the method written beside them. It is the page that is forwarded without editing.
The identity is being made elsewhere, and we would not touch it. What follows is carrying it: onto every surface it will live on, into every season, and onto the projects that do not yet have one of their own.
The pieces that hold weight in a hand and keep working after the meeting ends. Written and designed together, so the positioning and the layout arrive as one thing.
Through photography, film and art direction, the visual language of a place captured in texture, tone, light and movement. Shot to build a library rather than a launch, with real people and real tenants in frame.
Each project with its own account, its own audience and its own voice, run to one group standard. Sixteen to twenty posts a month, written, scheduled and published by us, and every message answered within the day.
Activation extends the expression of a brand across email, nurture and paid media. Language, imagery, audience and timing considered together, from the first invitation to the night itself.
The home the brand lives in, composed around the tenants, the calendar and the place, with every enquiry it takes wired to a real destination before it goes live.
LARS is a Nobby Beach restaurant specialising in hyper local produce and a contemporary approach to casual fine dining. LOVR partnered with LARS to deliver a full scale brand refinement, updating the colour palette and typography, capturing on location visuals and producing a comprehensive content strategy alongside social and website assets.
LOVR's art driven visual design for LARS is a contemporary and immersive brand expression set on conveying a sense of place, seasonality and style, consolidating the brand's presence as a distinctive voice in the Coast's dining landscape.
ARLO is a master planned mixed use precinct in Burleigh Heads. Boutique retail, hospitality and wellness tenancies open onto a central landscaped courtyard, with strata office suites above. LOVR was engaged to take ARLO to market, developing the brand identity, information memorandum and website alongside a location led photography and film campaign shot across Burleigh.
The result is a single visual language, a soft mineral palette, a drawn coastline mark and a restrained typographic system, carried from hoarding to brochure to screen.
Somewhere on Jefferson is a collection of five whole floor residences on Jefferson Lane, Palm Beach, rising by BARLOW. Somewhere came to LOVR as a repositioning, and the work covered the identity and the full brand world that reintroduced the project to the coast.
Everyone's looking for somewhere beautiful. The line sets the tone, restrained, lowercase and unhurried, and the visual language follows it with soft mineral tones, planted terraces and light that arrives slowly. The result sells a feeling before a floorplan.
LRP Developments creates high quality industrial, commercial and mixed use spaces tailored for growth and performance. Across both digital and print, LOVR developed the visual assets and layouts that convey the precision of planning and the scale of delivery that define LRP's projects, from the leasing collateral to the finishes and the floorplans a tenant studies before signing.
Anchored in a structured brand strategy and expression, the work positioned LRP as a forward thinking development partner, with a visual identity that reflects its rigorous standards across wider industry audiences.
We would begin wherever you choose to begin. Mark what interests you on the pages before this one and send it through, and we will return with each piece itemised, so that the scope is yours to shape and nothing arrives that was not asked for.
The identity stays exactly where it is being made. We are on the Gold Coast, we work in days, and when the brand is ready to be seen the street will already be listening for it.