MAKRIS GROUP × LOVR
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MAKRIS GROUP × LOVR
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A boulevard held between two towers. An arcade of shade and lit trees, kitchens whose warmth reaches the footpath, a queue for gelato that never quite dissolves. What people remember of Oracle Boulevard is atmosphere, and they remember it fondly.
What they cannot find is the street itself. No calendar, no voice, no address that appears in anyone's week until they are already standing on it. The bones are those of a precinct: a private road, offices above, apartments above those, and one of the city's busiest weekends passing its end every May. What has been absent is the practice that turns a row of good rooms into a place a person plans around.
The reference you named is the right one. James Street did not become a destination by accident of tenancy. It is a street with an owner who curates the mix, programs the year and speaks to the city in one voice, and it has been kept that way since 2010 by a single small office whose only work is the street. The Calile did the same thing vertically, and let one studio hold its language for eight years.
Neither borrowed the vocabulary of the mall, its sales, its signage, its seasons on a schedule. Both built a rhythm, a language and an archive, then let their tenants trade inside it. That practice, held for the boulevard beneath the identity now being made for it, is what we are proposing.
A precinct is remembered by its dates. We would give the boulevard a year with a shape to it: a signature evening the coast comes to expect, whole street nights when the road closes and every kitchen comes out to meet it, collaborator dinners sold at the price of the room, the festival weekends Broadbeach already hosts claimed as the boulevard's own, and the long summer written as one season rather than forty six separate days.
Each moment is conceived, permitted, staged, dressed, photographed and sold, and each leaves behind the names of the people who came. The Twilight Table already belongs to you. It returns as the first of them.
Before anything is announced, the quiet work. The precinct's listings claimed and made true, so the street answers when a person searches for it. The measurement made sound, so every later claim can be proven. The calendar and the offers given somewhere to live. The tenants gathered into one conversation, with a note each month and the artwork each of them needs, ready to use.
The annual marketing plan written, so that what is spent on the street is planned, seen and reported. And the new identity carried onto every surface it will live on, the day it is ready and not a week after. None of this waits on anything, and all of it is visible by November.
Seven projects, one considered whole. Every enquiry, subscriber, registration and berth, every buyer and every future tenant, arriving in one place and written to under the name of the project it belongs to, in that project's own voice, from that project's own address.
A suburban centre keeps a monthly note and a true listing. The boulevard keeps its calendar, its journal and its list. Marina Mirage keeps the interest of buyers, guests and retailers warm across the years to opening, and hands each to the right person at the moment they are ready. The same language, the same standard and the same hand, at three scales.
Foot traffic is the objective, and so it becomes a number. A baseline drawn in the first month from what already exists, the city's own counts and the parking the precinct already pays for. Then a report each month, the same eight measures in the same order with the method written beside them: visits, dwell, the evening share, where people came from, who returned, what was searched, what the list grew by, and what each night produced.
The tenants' trading, where they choose to share it, in aggregate and never by name. It is the page that is forwarded without editing, and the page a design studio does not write.
LARS is a Nobby Beach restaurant specialising in hyper local produce and a contemporary approach to casual fine dining. LOVR partnered with LARS to deliver a full scale brand refinement, updating the colour palette and typography, capturing on location visuals and producing a comprehensive content strategy alongside social and website assets.
LOVR's art driven visual design for LARS is a contemporary and immersive brand expression set on conveying a sense of place, seasonality and style, consolidating the brand's presence as a distinctive voice in the Coast's dining landscape.
Margaux is a modern French restaurant with a fresh accent, from the same restaurant group as LARS. Classic technique is served lighter and looser, in a room of scarlet lacquer, chrome and low golden light. LOVR developed the Margaux brand and digital presence, pairing a hand drawn script wordmark with a sharp editorial grid, then capturing the room and the plates on film to match.
The result reads as unmistakably French without leaning on cliche. Grain, warmth and a single decisive red carry the restaurant across website and social, positioning Margaux as a room worth dressing for.
ARLO is a master planned mixed use precinct in Burleigh Heads. Boutique retail, hospitality and wellness tenancies open onto a central landscaped courtyard, with strata office suites above. LOVR was engaged to take ARLO to market, developing the brand identity, information memorandum and website alongside a location led photography and film campaign shot across Burleigh.
The result is a single visual language, a soft mineral palette, a drawn coastline mark and a restrained typographic system, carried from hoarding to brochure to screen.
Somewhere on Jefferson is a collection of five whole floor residences on Jefferson Lane, Palm Beach, rising by BARLOW. Somewhere came to LOVR as a repositioning, and the work covered the identity and the full brand world that reintroduced the project to the coast.
Everyone's looking for somewhere beautiful. The line sets the tone, restrained, lowercase and unhurried, and the visual language follows it with soft mineral tones, planted terraces and light that arrives slowly. The result sells a feeling before a floorplan.
BARLOW is a Gold Coast construction company known for its architecturally revered homes, refined craftsmanship and quality driven approach to design and construction. BARLOW approached LOVR for a full scale redesign of the brand's social strategy and digital presence: a comprehensive website reimagination, a curated social media plan and a content approach run month on month.
Imagery, layouts and digital storytelling were approached with architectural discipline and editorial intent, translating the scale, detail and atmosphere of finished homes into a visual language that resonates with prospective clients and industry peers alike.
LRP Developments creates high quality industrial, commercial and mixed use spaces tailored for growth and performance. Across both digital and print, LOVR developed the visual assets and layouts that convey the precision of planning and the scale of delivery that define LRP's projects, from the leasing collateral to the finishes and the floorplans a tenant studies before signing.
Anchored in a structured brand strategy and expression, the work positioned LRP as a forward thinking development partner, with a visual identity that reflects its rigorous standards across wider industry audiences.
We would begin with the ninety days, as one contained piece of work with a date on it, and let it earn the year. What follows is the practice itself, held monthly under your name: the calendar, the journal, the tenants, the socials, the paid behind each night, and the report that closes each month.
The identity stays exactly where it is being made. We are on the Gold Coast, we work in days, and when the brand is ready to be seen the street will already be listening for it.